Korean Protein Pouches is a recent arrival that's just starting to pick up momentum in Food.
Korean Protein Pouches is a recent arrival that's just starting to pick up momentum in Food. Food and snack trends in this category typically go viral through one distinctive sensory hook — an unusual texture, a striking flavor combination, or genuine scarcity that turns buying it into an event. Once a food trend reaches mainstream chains and retailers, that's usually a sign it's near its peak, not just starting.
Check ingredient lists for allergens regardless of hype, and be aware that viral food scarcity produces marked-up resale listings — the manufacturer's own retail price is the fair reference point.