Labubu Blind-Box Figures
A palm-sized, sharp-toothed plush monster that's become 2026's biggest collectible — worn as a bag charm, traded like a stock, and backed by real North American retail sales data.
Labubu Blind-Box Figures is currently spreading fast across TikTok and other social platforms — mentions and search interest have spiked sharply in recent weeks. Collectible figures like this are typically sold in "blind" packaging, so the specific design is a surprise until you open it — a mechanic that turns naturally into shareable unboxing content and drives repeat purchases from people chasing a specific design or a rare "secret" variant. Most lines release new limited series every few months specifically to keep collectors coming back.
Why it's trending
Labubu started as a character in Hong Kong illustrator Kasing Lung's 2015 storybook "The Monsters," before Pop Mart turned it into a blind-box vinyl-and-plush toy in 2019. It stayed a niche collector's item for years.
The real breakout came in 2024, when Blackpink's Lisa was repeatedly photographed with one clipped to her bag. Rihanna, Dua Lipa, and Kim Kardashian followed, and North America is where growth has accelerated most sharply since.
Heading into mid-2026, Pop Mart is leaning further into that momentum with flagship stores planned for Fifth Avenue and Times Square, and a Labubu x FIFA World Cup 2026 collection timed to matches across the US, Canada, and Mexico.